Analyzing verbal and pictorial Arab’s Facebook posts During the Israeli attack on Gaza Strip in 2021

Othman Aref Al-Dala'ien, Zeyad Al-Daher, Yasser Al-Shboul, Mohammad Al-Rousan

Abstract


Arab users of social media could express their political views regarding the Palestinian-Israeli conflict between March and June 2021 amid the repressive policies adopted by social networking sites during that period (see e.g., Rayhan-uddin, 2021; Al-Grtly, 2021). In order to evade such policies, Arab users have used some tricks that are worth analysis from a linguistic perspective. The current study analyzes verbal and pictorial Arab’s posts circulated on Facebook during the Israeli attack on Gaza Strip in 2021, and it investigates the attitudes of Facebook Arab users regarding the Palestinian case. The data of the current study consisted of (55) written posts and (47) visual posts collected from the accounts of selected Arab caricaturists and activists. The model of analysis, which was adopted from Kress and van Leeuwen's social semiotic approach, clarifies different messages in visual posts that are categorized according to Kress and van Leeuwen’s representational process types. This study asserts that visual encoding can carry implicit messages that require analysis to uncover the hidden symbolic meanings as well as the interactions between the various signs in caricatures and their ideological and social impacts. The study highlights an ignored part of visual communication in the Arab world and presents novel implications for the domains of semiotics and discourse analysis. Furthermore, this study pursued to provide the field of semiotics with new insights through examining how signs, (e.g., in verbo-pictorial images), can participate in denoting meaning pertinent to the social and political standards of a specific community.

 


Keywords


socio-semiotic approach; representational processes; social media; algorithmic censorship; visual posts

Full Text:

PDF

References


Abulhab, S. D. (2007). Roots of Modern Arabic Script: From Musnad to Jazm. Retrieved from https://academicworks.cuny.edu/bb_pubs/46/

AHL-IL-HEMMEH. (n.d.). Home [Facebook page]. Facebook. Retrieved May 12, 2022, from https://www.facebook.com/HemmehJU/posts/4364074566956795

Aiello, G. (2006). Theoretical advances in critical visual analysis: Perception, ideology, mythologies, and social semiotics. Journal of visual literacy, 26(2), 89-102.‏

Al-Ghamdi, N. A., & Albawardi, A. H. (2020). Multivocality of Saudi COVID-19 Discourse in Social Media Posts: A Socio-Semiotic Multimodal Perspective. GEMA Online® Journal of Language Studies, 20(4).‏

Al-Grtly, M. (2021. May 28). How Egyptians are using an ancient Arabic script to evade censors. Al-Monitor. Retrieved from https://www.al-monitor.com/originals/2021/05/how-egyptians-are-using-ancient-arabic-script-evade-censors

Al-Momani, K., Badarneh, M. A., & Migdadi, F. (2016). A Semiotic Analysis of Political Cartoons in Jordan in Light of the Arab Spring. HUMOR, 29(4), 507-538. https://doi.org/10.1515/humor-2016-0051

Arafah, B., & Hasyim, M. (2019). Linguistic functions of emoji in social media communication. Opcion, 35(24), 558-574.

Barnhart, B. (2021, March 26). About social media algorithms. Sprout Social. Retrieved from https://sproutsocial.com/insights/social-media-algorithms/

Barthes, R. (1978). Image-Music-Text (Later prt. ed.). Hill and Wang.

Bezemer, J., & Cowan, K. (2021). Exploring reading in social semiotics: theory and methods. Education 3-13, 49(1), 107-118.‏

Chandler, D. (2002). The basics. Routledge. London.

Chandler, D. (2014). Semiotics for beginners: Signs. Semiotics for Beginners. Routledge, London.

Cobbe, J. (2020). Algorithmic Censorship by Social Platforms: Power and Resistance. Philosophy & Technology, 1-28.

DANESI, M. (2017). “The Semiotics of Emoji: The Rise of Visual Language in the age of the Internet”. London: Bloomsbury Publishing, Plc. UK.

Dawkins, R. (1976). The Selfish Gene. Oxford University Press. London.

De Saussure, F. (1915). Immutability and Mutability of the Sign. Course in General Linguistics; Meisel, P., Haun, S., Eds, 71-79.‏

De Saussure, F. (1959). Course in general linguistics. Philosophical Library. New York.

Díaz, C. M. (2013). Defining and characterizing the concept of Internet Meme. Ces Psicología, 6(2), 82-104.

Drath, W. H., & Palus, C. J. (1994). Making common sense: Leadership as meaning-making in a community of practice. Center for Creative Leadership.

Duszczak, R. (n.d.). Why Cartoons Are Such Effective Communicators. Retrieved May 12, 2022, from https://www.cartoonmotivators.com/blog/why-cartoons-are-such-effective

communicators/#:~:text=A%20cartoon%20will%20often%20be%20picked%20up%20on,with%20words%2C%20cartoons%20help%20to%20emphasise%20your%20message.

Feng, D., & Espindola, E. (2013). Integrating systemic functional and cognitive approaches to multimodal discourse analysis. Ilha Do Desterro A Journal of English Language, Literatures in English and Cultural Studies, (64), 085-110.

Ferguson, J. P. (2022). A Peircean Socio-Semiotic Analysis of Science Students’ Creative Reasoning as/Through Digital Simulations. Research in Science Education, 1-31.‏

Fingarette, H. (1963). The self in transformation. New York: Harper & Row.

Goodman, N. (1981). Ways of Worldmaking. Leonardo, 14(4), 351. https://doi.org/10.2307/1574670

Habib, L., & Wittek, L. (2007). The portfolio as artifact and actor. Mind, Culture, and Activity, 14(4), 266-282.

Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Hodder Education.

Hodge, R., & Kress, G. (1988). Social Semiotics. Polity, Cambridge.

How Do Social Media Algorithms Work?. (2019, May 3). Retrieved from https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work

Hussein, A. T., & Aljamili, L. N. (2020). COVID-19 humor in Jordanian social media: A socio-semiotic approach. Heliyon, e05696.

Jaashan, H. M. S. (2019). Decoding Sense in Caricatures: A Study in Semio-stylistics. Journal of Language Teaching and Research, 10(5), 954-962.‏

Jabeen, S., & Cheong, C. Y. M. (2022). Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis. Social Semiotics, 1-21.‏

Jewitt, C., & Oyama, R. (2001). Visual meaning: A social semiotic approach. Handbook of visual analysis, 134, 156.

Kariko, A. A. T. (2013). Analysis on internet memes using semiotics. English Department of Binus University. Available online: https://english.binus.ac.id/2013/06/24/analysis-on-internet-memes-using-semiotics/.

Kress, G., & Van Leeuwen, T. (1996). Reading images: The grammar of visual design (1st ed.). Routledge. London.

Kress, G. (2003). Literacy in the new media age. Routledge, London.

Kress, G., & Van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). Routledge. London.

Kress, G., Leite-Garcia, R. Van Leeuwen, T. (1997). Discourse Semiotics. In: Teun, A. Van Dijk (Eds.), Discourse as structure and process: Discourse Studies: A Multidisciplinary Introduction. Sage Publications. London. 257-291.

Lee, C. B., & Goguen, J. (2003). A semiotic analysis of political cartoons. Retrieved February, 17, 2013.‏

Lynch, J. (1926). A History of Caricature. London: Faber & Dwyer.

Martinec, R. (2022). A multimodal and socio-semiotic theory of early language evolution. Social Semiotics, 32(1), 115-142.‏

Mazid, B. E. M. (2008). Cowboy and misanthrope: a critical (discourse) analysis of Bush and bin Laden cartoons. Discourse & Communication, 2(4), 433-457.

Mohamed, M. N. A., Talib, S., Md Tab, F., Ahmad, S., Anthony, E. M., Basar, A., ... & Samynathan, G. (2021). Examining the Presence of Social Intelligence in Job Interviews through Multimodal Social Semiotic Analysis. GEMA Online

Journal of Language Studies, 21(4).‏

Morris, C. W. (1938). Foundations of the Theory of Signs. In International encyclopedia of unified science (pp. 1-59). Chicago University Press.

NAHW-W-SARF. (n.d.). Home [Facebook page]. Facebook. Retrieved May 12, 2022, from https://www.facebook.com/nahw.w.sarf/posts/2938985256348567

Ostrovsky, A. (2021, May 10). Sheikh Jarrah: A legal background. Jns. Retrieved from https://www.jns.org/sheikh-jarrah-a-legal-background/

Page, R., Barton, D., Unger, J. W., & Zappavigna, M. (2014). Researching language and social media: A student guide. Routledge.

Peirce, C. S. (1931). 1958. Collected Papers of Charles Sanders Peirce, 8, 1-6.

Rayhan-uddin. (2021, May 21). Israel-Palestine: How social media was used and abused. MIDDLE EAST EYE. Retrieved from https://www.middleeasteye.net/news/israel-palestine-social-media-used-abused-disinformation-manipulation-

censorship

Schein, E. H. (1992). Organizational culture and leadership (2nd ed.). San Francisco: Jossey-Bass.

Seargeant, P., & Tagg, C. (Eds.). (2014). The Language Of Social Media: Identity And Community On The Internet. Springer.‏

Shaikh Jarrah. (n.d.). In Wikipedia. Retrieved June 20, 2021, from https://en.wikipedia.org/wiki/Sheikh_Jarrah

Silfwer, J. (n.d.). Social Media Algorithms and How They Rule Our Lives. Retrieved May 12, 2022, from https://doctorspin.net/social-media-algorithms/#BN-575f68387327830c

Soliman, D. (2021, June 14). Social media: A decade of leading change in the Arab world. DW. Retrieved from https://p.dw.com/p/3ukhk

Stoian, C. E. (2015). Analysing images: a social semiotic perspective. Scientific Bulletin of the Politehnica University of Timişoara. Transactions on Modern Languages,14(1).

Thibault, P. J. (1990). Social semiotics as praxis: Text, social meaning making, and Nabokov's Ada. (Theory and History of Literature) (First edition). Univ Of Minnesota Press.

TULLAB JAMI’AT L-BALQA. (n.d.). Home [Facebook page]. Facebook. Retrieved October 12, 2022, from https://www.facebook.com/BAU.Officall

Unsworth, L., Tytler, R., Fenwick, L., Humphrey, S., Chandler, P., Herrington, M., & Pham, L. (2022). Multimodal Literacy in School Science: Transdisciplinary Perspectives on Theory, Research and Pedagogy (p. 286). Taylor & Francis.‏




DOI: http://dx.doi.org/10.17576/gema-2023-2301-07

Refbacks

  • There are currently no refbacks.


 

 

 

eISSN : 2550-2131

ISSN : 1675-8021