Impak Satira Politik terhadap Internet Trolling di Malaysia

Raja Nurafiqah Raja Zulkifi, Noor Sulastry Yurni Ahmad, Mohd Azizuddin Mohd Sani, Haslina Muhamad

Abstract


Political satire of the internet trolling has been growing in Malaysia. Malaysians seek political information news using new media because they are easy to access and free. Internet trolling can be found in the form of pictures (memes) or recording. This phenomena has taken place in any types of social media. Most of the internet trolling reflected on the political leaders as the satire material. Hence, this article focuses on the effectiveness of political troll in shaping the opinion towards the political leaders. Qualitative content of analysis has been carried on the new media. The comments from Facebook users has been used as unit of an analysis. The findings have found that political troll is a medium among the users to participate in political communication. Thus, theory of mobilization supported the research findings on the function of political troll that provides an indicator of users political knowledge. The study has found that political knowledge among the users through their political trolling on the social media. Interestingly, the trend of trolling in Malaysia has shaped the new phenomenon of social media usage. However, the analysis on each trolling discussed are based on the type of political trolling such as the image of the leaders, theme and concept used.

ABSTRAK

Satira politik atau dikenali sebagai internet troll telah berkembang di Malaysia. Rakyat Malaysia mendapatkan maklumat berita politik menggunakan media baru kerana kaedah ini mudah untuk mengakses dan lebih bebas. Internet troll boleh didapati dalam bentuk gambar (memes) atau rakaman. Fenomena ini telah berlaku dalam kebanyakan media sosial. Kebanyakan internet troll dilihat pada pemimpin-pemimpin politik sebagai bahan sindiran. Oleh itu, artikel ini memberi tumpuan kepada keberkesanan troll politik dalam membentuk pendapat terhadap pemimpin politik. Analisis kualitatif kandungan telah dijalankan ke atas media baru. Komen-komen daripada pengguna Facebook telah digunakan sebagai unit analisis. Hasil kajian telah mendapati bahawa troll politik adalah medium yang digunakan dalam kalangan pengguna untuk mengambil bahagian dalam komunikasi politik. Oleh itu, teori mobilisasi telah menyokong penemuan penyelidikan tentang fungsi troll politik yang merupakan indikator pengetahuan politik pengguna. Kajian ini telah mendapati bahawa pengetahuan politik di kalangan pengguna melalui trolling politik mereka di media sosial. Menariknya, trend trolling di Malaysia telah membentuk fenomena baru dalam penggunaan media sosial. Walau bagaimanapun, analisis pada setiap trolling yang dibincangkan adalah berdasarkan kepada jenis trolling politik seperti imej pemimpin, tema dan konsep yang digunakan.


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