Collaborative Communication in Mitigating Abrasion Disasters Through Community-Based Tourism
Abstract
Bengkalis Island is one of Indonesia’s small islands that faces significant threats from coastal abrasion and land subsidence. These issues are partly caused by limited communication about disaster mitigation among stakeholders and the low level of environmental awareness. This study explores collaborative communication strategies for abrasion mitigation through the development of community-based tourism. Using a case study approach, the research focuses on communication issues related to abrasion disaster mitigation. The IPMPL community plays an important role not only as environmental activists but also as content creators, media users, and key communicators in abrasion mitigation efforts. This community has significantly contributed to the development of the Raja Kecik tourist destination as a way to increase environmental awareness among local residents, tourists, and other stakeholders. In carrying out these efforts, the community collaborates with various stakeholders, including the government, universities, companies, mass media, local communities, social media activist, environmental activists, and tourism activists. The development of Raja Kecik tourism has become an effective communication medium for promoting abrasion disaster mitigation. In addition, tourism-based disaster communication contributes to improving economic income while also strengthening environmental awareness. In the future, this collaborative communication approach should be institutionalized to further enhance public awareness and build stronger community resilience against abrasion disasters.
Keywords: Abrasion, community based tourism, disaster communication, environmental communication, mitigation.
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