Ideation Factors for Health Behaviour to Prevent Non-Communicable Diseases (NCDs)
Abstract
One of the health problems in Indonesia is the increasing death rate caused by non-communicable diseases (NCDs). This problem is related to the increasing number of people who engage in unhealthy behaviours. In the context of health communication, health campaign activities are expected to reduce these problems. This research analyzes the factors that influence health behaviour using a theoretical framework of ideation. Data was collected through a survey method using a self-administered questionnaire. The survey was conducted in Depok City and Bogor Regency, West Java, Indonesia. The respondents were residents aged fifteen years and over who had been exposed to health promotion campaigns or activities from the various communication channels used. The total sample size was 240 respondents. The variables in this research were education, communication channels, ideation, and health behaviour. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the empirical data and test the hypotheses. The results of the research demonstrate that the factors that directly influence health behaviour are communication channels and ideation. Education was found to not be able to directly influence health behaviour, but it does use ideation as a mediating variabel. This research also proves that ideation can be a mediating variable in health behaviour. Ideation is a significant factor influencing health behaviour. The findings of this research have implications for health campaign program designers, who should consider incorporating campaign messages that can increase ideation factors to improve public health behaviour and prevent NCDs.
Keywords: Communication channel, health behaviour, health campaign, health communication, ideation.
Full Text:
PDFReferences
Abegunde, D., Hutchinson, P., Anaba, U., Oyedokun-Adebagbo, F., Johansson, E. W., Feyisetan, B., & Mtiro, E. (2021). Socioeconomic inequality in exclusive breastfeeding behaviour and ideation factors for social behavioural change in three north-western Nigerian states: A cross-sectional study. International Journal for Equity in Health, 20(1), 172. https://doi.org/10.1186/s12939-021-01504-4
Agustina, R., Dartanto, T., Sitompul, R., Susiloretni, K. A., Suparmi, Achadi, E. L., … Indonesian Health Systems Group. (2019). Universal health coverage in Indonesia: concept, progress, and challenges. The Lancet, 393(10166), 75–102. https://doi.org/ggff87
Anaba, U. C., Johansson, E. W., Abegunde, D., Adoyi, G., Umar-Farouk, O., Abdu-Aguye, S., … Hutchinson, P. L. (2022). The role of maternal ideations on breastfeeding practices in northwestern Nigeria: A cross-section study. International Breastfeeding Journal, 17(1), 63. https://doi.org/10.1186/s13006-022-00500-w
Anaba, U., Hutchinson, P. L., Abegunde, D., & Johansson, E. W. (2020). Pneumonia-related ideations, care-seeking, and treatment behaviours among children under 2 years with pneumonia symptoms in northwestern Nigeria. Pediatric Pulmonology, 55(1), 91–103. https://doi.org/10.1002/ppul.24644
Babalola, S., Loehr, C., Oyenubi, O., Akiode, A., & Mobley, A. (2019). Efficacy of a digital health tool on contraceptive ideation and use in Nigeria: Results of a cluster-randomized control trial. Global Health, Science and Practice, 7(2), 273–288. https://doi.org/10.9745/GHSP-D-19-00066
De Cocker, K., Verloigne, M., Cardon, G., & Van Acker, R. (2021). Public health communication and education to promote more physical activity and less sedentary behaviour: Development and formative evaluation of the ‘physical activity triangle.’ Patient Education and Counseling, 104(1), 75–84. https://doi.org/10.1016/j.pec.2020.06.025
de Morais Pinto, R., de Medeiros Valentim, R. A., da Silva, L. F., de Moura Santos Lima, T. G. F., Kumar, V., de Oliveira, C. A. P., … de Andrade, I. (2021). Analyzing the reach of public health campaigns based on multidimensional aspects: The case of the syphilis epidemic in Brazil. BMC Public Health, 21(1), 1–13. https://doi.org/nx27
Fitriah, & Haris, M. (2021). Studi crossectional remaja sebagai sumber pesan dalam promosi persuasif terhadap sikap antisipatif pencegahan jantung koroner oleh keluarga. Nursing Update, 12(4), 250–259.
Getinet, T., Surur, F., Nigatu, B., Meressa, A., Abesha, Y., Kassa, M., … Bekele, D. (2022). Determinants of intention to use family planning methods in the four emerging regions of Ethiopia: An ideation score based assessment. Reproductive Health, 19(1), 1–11. https://doi.org/10.1186/s12978-022-01385-y
Goldberg, E., Eberhard, J., Bauman, A., & Smith, B. J. (2022). Mass media campaigns for the promotion of oral health: A scoping review. BMC Oral Health, 22(1), 1–18. https://doi.org/10.1186/s12903-022-02212-3
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). SAGE.
Jeong, N. J., Park, E., & del Pobil, A. P. (2021). Effects of behavioural risk faktors and social environmental faktors on non-communicable diseases in South Korea: A national survey approach. International Journal of Environmental Research and Public Health, 18(2), 1–11. https://doi.org/10.3390/ijerph18020612
Karim, H. A. (2020). Health literacy among rural communities: Issues of accessibility to information and media literacy. Jurnal Komunikasi: Malaysian Journal of Communication, 36(1), 248–262. https://doi.org/10.17576/JKMJC-2020-3601-14
Kincaid, D. L. (2000). Mass media, ideation, and behaviour: A longitudinal analysis of contraceptive change in the Philippines. Communication Research, 27(6), 723–763. https://doi.org/10.1177/009365000027006003
Kincaid, D. L., Delate, R., Storey, D., & Figueroa, M. E. (2012). Advances in theory-driven design and evaluation of heatlh communication campaigns: Closing the gap in practice and theory: Evaluation of the scrutinize HIV campaign in South Africa. In R. Rice & C. Atkins (Eds.), Public Communication Campaigns (4th ed., pp. 305–319). SAGE Publications.
Kumoji, E. ’Kuor, Awantang, G. N., Toso, M., Kamara, D., Bleu, T., Lahai, W., … Babalola, S. (2022). Ideational faktors associated with net care behaviour: A multi-country analysis. Malaria Journal, 21(53), 1–15. https://doi.org/10.1186/s12936-022-04053-5
Mazlan, A., Adzharuddin, N. A., Omar, S. Z., & Tamam, E. (2021). Online health information seeking behavior of non-communicable disease (NCD) among government employees in putrajaya Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 37(1), 419–433. https://doi.org/10.17576/JKMJC-2021-3701-24
Mheidly, N., & Fares, J. (2020). Leveraging media and health communication strategies to overcome the COVID-19 infodemic. Journal of Public Health Policy, 41(4), 410–420. https://doi.org/10.1057/s41271-020-00247-w
Ministry of Health. (2015). Ministry of Health Regulation No. 74 of 2015 concerning Efforts to Improve Health and Disease Prevention.
Ministry of Health. (2020). Laporan Tahunan 2019 Direktorat Promosi Kesehatan dan Pemberdayaan Masyarakat.
Muturi, N. (2022). The influence of information source on COVID-19 vaccine efficacy and motivation for self-protective behaviour. Journal of Health Communication, 27(4), 1–9. https://doi.org/10.1080/10810730.2022.2096729
Okoh, O. M., Olapeju, B., Oyedokun-Adebagbo, F., Inyang, U., McCartney-Melstad, A., Tweedie, I., … Storey, D. (2021). The role of ideation on the effect of an SBC intervention on consistent bed net use among caregivers of children under 5 years in Nigeria: A multilevel mediation analysis. BMC Public Health, 21(1660), 1–16. https://doi.org/10.1186/s12889-021-11709-5
Olapeju, B., Adams, C., Wilson, S., Simpson, J., Hunter, G. C., Davis, T., … Storey, J. D. (2022). Malaria care-seeking and treatment ideation among gold miners in Guyana. Malaria Journal, 21(1), 29. https://doi.org/10.1186/s12936-022-04045-5
Pakpahan M, Deborah S, Susilawaty A, Tasnim, Mustar, Ramdany R, Manurung EI, Sianturi E, Tompunu MRG, Sitanggang YF, Maisyarah M. 2021. Promosi kesehatan dan perilaku kesehatan. Yayasan Kita Menulis.
Schiavo, R. (2014). Health communication: From theory to practice (2nd ed.). Jossey-Bass A Wiley Brand.
Storey, J. D., Babalola, S. O., Ricotta, E. E., Fox, K. A., Toso, M., Lewicky, N., & Koenker, H. (2018). Associations between ideational variables and bed net in Madagascar, Mali, and Nigeria. BMC Public Health, 18(484), 1–15. https://doi.org/10.1186/s12889-018-5372-2
Supriyanto, S., & Widati, S. (2023). Health care and social media marketing: As strategy, tactic for better healthy behaviour. Zifatama Jawara.
Swoboda, C. M., Walker, D. M., & Huerta, T. (2019). Odds of meeting cancer prevention behaviour recommendations by health information seeking behaviour: A cross-sectional HINTS analysis. Journal of Cancer Education, 36(1), 56–64. https://doi.org/10.1007/s13187-019-01597-0
Tamanal, J. M., & Kim, C. H. (2020). Promoting healthy lifestyle in high school students: Determination of the lifestyle through the healthy lifestyle screen (HLS) assessment. Journal of Lifestyle Medicine, 10(1), 30–43. https://doi.org/nx26
Taylor, S. E., & Stanton, A. L. (2021). Health psychology (11th ed.). McGraw-Hill.
West Java Health Office. (2022). Profil kesehatan Jawa Barat tahun 2022.
World Health Organization (WHO). (2023). Advancing the global agenda on prevention and control of noncommunicable diseases 2000 to 2020: Looking forwards to 2030.
Wu, X., & Kuang, W. (2021). Exploring influence factors of WeChat users’ health information sharing behaviour: Based on an integrated model of TPB, UGT and SCT. International Journal of Human-Computer Interaction, 37(13), 1243–1255. https://doi.org/gn3t8x
Zhao, X. (2020). Health communication campaigns: A brief introduction and call for dialogue. International Journal of Nursing Sciences, 7(1), 11–15. https://doi.org/gkq8wf
Refbacks
- There are currently no refbacks.
e-ISSN: 2289-1528