Using SEM Model for Fighting Diabetes: Strategic Communication Plan in Jakarta City, Indonesia

Noprita Herari, Syafiq Basri Assegaff, Anggayuh Gesang Utomo, Ageng Pramathika Friscillia

Abstract


Diabetes mellitus is a significant public health issue, with Jakarta, Indonesia, facing the highest prevalence in the country. The need for effective health campaigns is urgent, especially with Indonesia ranking sixth globally in diabetes-related deaths. Despite existing government efforts, a lack of awareness and understanding of diabetes remains a key factor in the rising number of cases. This highlights the need for an effective strategic communication plan to address diabetes prevention in Jakarta. This study aims to design a strategic communication plan using the Socio-Ecological Model (SEM) to combat diabetes in Jakarta, integrating proactive and reactive strategies through a media network approach. A qualitative research supported by a questionnaire without statistical testing was used, involving interviews with health professionals and diabetes patients. Data from literature studies were also analyzed to inform the campaign framework. The study highlights the importance of proactive strategies, such as mass media and social media activation, along with reactive strategies using fear-based messaging. A media network strategy utilizing QR codes for easy access to information was also found to be effective. A comprehensive communication strategy, engaging the government, local communities, and media, is essential in addressing the diabetes crisis in Jakarta. Further studies should assess the effectiveness of this communication plan and explore its scalability to other regions with high diabetes prevalence, focusing on long-term health outcomes.

 

Keywords: Anti-diabetes campaign, communication in healthcare, propaganda PR strategy, socio-ecological model, strategic communication plan.

 

https://doi.org/10.17576/JKMJC-2024-4004-30


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References


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