Cross-Cultural Communication Model in Community Development in the Indonesia-Papua New Guidea Border Market

Syarifuddin ., Indah Sulistiani, Sittin Masawoy

Abstract


The border market located in Skouw Village, Indonesia–Papua New Guinea (PNG), serves as a trade hub for both nations. The diversity of people from various ethnic backgrounds in this border market fosters interethnic communication between Indonesian and PNG citizens. In addition to language differences, variations in social and cultural backgrounds shape interactions between traders and buyers. This study aims to analyse cross-cultural communication interactions at the border market, examine the individual characteristics of the community, and explore interethnic communication models in the marketplace. The findings reveal the complexity of communication between different ethnic groups in the Skouw border market, encompassing both intercultural and cross-cultural interactions. The communication dynamics among individuals at the border market are influenced by their respective cultural norms when engaging in dialogue. Both positive and negative factors impact communication effectiveness, as illustrated in intercultural communication models. Positive influences include individual characteristics, cultural awareness, sensitivity in intercultural interactions, adherence to norms, intercultural intelligence, and negotiation skills. Enhancing communication skills is directly associated with improved communication effectiveness. On the other hand, communication barriers negatively affect interactions, as an increase in these obstacles leads to a decline in communication effectiveness. These findings underscore the importance of fostering intercultural competence and minimizing barriers to achieve more effective communication outcomes in cross-cultural interactions at the Indonesia–Papua New Guinea border market.

 

Keywords: Inter-ethnic interaction, cross-cultural communication model, community development, Papua-New Guinea border market, Indonesia.

 

https://doi.org/10.17576/JKMJC-2025-4104-01


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