The Impact of Digital Platforms on Television Content Production Strategies: A Systematic Review

Nosakros Arya, Das'ad Latif, Ammar Redza Ahmad Rizal

Abstract


The platformization of the television industry has significantly transformed content production strategies, compelling producers to adapt to digital-first environments dominated by streaming platforms such as Netflix, YouTube, and other OTT services. This study employs a Systematic Literature Review (SLR) to synthesize how digital platforms reshape television content production and how producers respond to these changes. Using the PRISMA 2020 framework, the review analyzed 14 peer-reviewed articles published between 2019 and 2024, selected through a multi-phase screening and quality appraisal process. Thematic synthesis identified five recurring themes: structural adaptation, content transformation, audience engagement, economic realignment, and regulatory responses. The findings indicate that the most prominent effects of platformization occur at the structural and economic levels, followed by audience engagement and content transformation, while regulatory responses remain comparatively less explored. Content producers increasingly rely on workflow flexibility, multiplatform distribution, audience metrics, and differentiated monetization strategies to remain competitive. At the same time, they must negotiate both formal regulation and platform-based governance. This review addresses a gap in the literature by providing a more integrated understanding of how television production is being reorganized under platform conditions and by highlighting the strategic adaptations required for sustainability in a platform-driven media ecosystem.

 

Keywords: Digital platforms, television content production, platformization, audience engagement, economic realignment.

 

https://doi.org/10.17576/JKMJC-2026-4201-23


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References


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