Managing CSR Initiatives from the Islamic Perspective: The Case of Bank Islam Malaysia Berhad (BIMB)

Fathiyyah Abu Bakar, Mohd 'Atef Md Yusof

Abstract


ABSTRACT

From the Islamic perspective, corporate social responsibility (CSR) is a mean to maintain a good relationship with Allah (SWT), other human beings and the environment. However, the process of managing CSR initiatives in accordance with Islamic principles has been given scarce attention in the literature. Thus, this study aims to describe and develop a managerial guideline for the process of managing CSR initiatives based on the Tawhid and Shariah paradigms. Using the case study approach, CSR key players and beneficiaries at Bank Islam Malaysia Berhad were interviewed, several series of in-field observations of these events were conducted and the CSR documentation was reviewed to better understand the processes involved. The findings of this study indicate that the processes of managing CSR initiatives at Bank Islam have become more systematic and well-planned. Hence, the proposed managerial guideline may add new insights to the CSR body of knowledge and may help business entities to manage CSR more systematically.

Keywords: Corporate social responsibility (CSR); CSR management process; Tawhid and Shariah paradigm; case study; Bank Islam

ABSTRAK

Menurut pandangan Islam, tanggungjawab sosial korporat (TSK) adalah satu cara untuk mengukuhkan hubungan yang baik kepada Allah (SWT), sesama manusia dan juga persekitaran. Walau bagaimanapun, proses menguruskan inisiatif-inisiatif TSK yang berlandaskan prinsip Islam kurang mendapat perhatian di dalam kajian. Oleh itu, kajian ini bertujuan untuk menerang dan mencadangkan satu garis panduan pengurusan untuk menguruskan inisiatif TSK berdasarkan paradigma Tawhid dan Syariah. Dengan menggunakan kaedah kajian kes, pengendali utama TSK dan penerima bantuan di Bank Islam Malaysia Berhad telah ditemu bual, beberapa siri pemerhatian terhadap acara TSK telah dijalankan di samping dokumentasi acara tersebut telah disemak dalam usaha untuk lebih memahami proses berkenaan. Dapatan kajian ini menunjukkan bahawa proses mengurus inisiatif CSR di Bank Islam telah berubah menjadi lebih sistematik dan teratur. Maka, cadangan garis panduan ini mampu menambahkan pandangan baharu terhadap kerangka ilmu TSK dan membantu entiti perniagaan untuk menguruskan TSK secara lebih sistematik.

Kata kunci: Tanggungjawab sosial korporat (TSK); proses pengurusan TSK; paradigma Tawhid dan Syariah; kajian kes; Bank Islam


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