The Effect of Entrepreneurial Orientation Dimensions on Takaful Agency’s Business Performance in Malaysia

Muhamad Azrin Nazri, Kalsom Abd. Wahab, Nor Asiah Omar

Abstract


ABSTRACT

This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency’s managers from three main Takaful operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that assessed the relationship between the proposed variables was tested using PLS 2.0. The findings revealed that of the five dimensions of entrepreneurial orientation, proactiveness and autonomy were found to have significant influence on business performance.

Keywords: Entrepreneurial orientation; business performance; agencies; Takaful; Malaysia

ABSTRAK

Kajian ini bertujuan untuk mengkaji hubungan antara lima dimensi orientasi keusahawanan (inovasi, pengambilan risiko, autonomi, agresif kompetitif, dan proaktif) dan prestasi di kalangan agensi Takaful di Malaysia. Sebanyak 211 set soal selidik telah dikumpulkan melalui persampelan bertujuan daripada pengurus agensi Takaful yang tergolong dalam mana-mana tiga pengendali Takaful utama iaitu Etiqa, Takaful Malaysia dan Takaful Ikhlas. Satu model persamaan struktur yang dinilai hubungan antara pemboleh ubah yang dicadangkan telah diuji menggunakan PLS 2.0. Dapatan kajian menunjukkan bahawa dua daripada lima dimensi orientasi keusahawanan, iaitu proaktif dan autonomi mempunyai pengaruh yang signifikan terhadap prestasi perniagaan agensi Takaful.

Kata kunci: Orientasi keusahawanan; prestasi perniagaan; agensi; Takaful; Malaysia


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