The Relationship between Strategic Information System and Business Strategies in Malaysia

Md. Zabid Abdul Rashid, Saadiatul Ibrahim, Samsinar Md. Sidin

Abstract


The relationship between strategic information system and business strategy of the firm has often been raised among managers. This paper examines the nature and extent of the relationships between strategic information system and business strategy pursued by the firms. A structured questionnaire was developed and self-administered to managers in the capital city, Kuala Lumpur. A total of 86 usable responses were used to analyse the results of the study. The findings show that there were five types of strategic information system used by Malaysian firms: accounting information system, finance information system, marketing information system, management information  system and general information system. The business strategies pursued were focus strategy, cost leadership strategy and differentiation strategy. Empirical evidence detected a relationship between the strategic information system used and the business strategy adopted. There were also significant differences between each of the business strategies pursued and type of strategic information system used by the firms. The implications of the findings are also discussed.

ABSTRAK

Perhubungan antara sistem maklumat strateglk organisasi dengan strategi perniagaan firma sering dibangkitkan oleh pengurus. Oleh itu, kajian ini  meneliti bentuk dan batasan perhubungan antara sistem maklumat strategik dan strategi perniagaan yang dijalankan oleh firma. Sebuah soal selidik berstruktur direkabentuk untuk dipenuhi sendiri oleh pengurus di bandaraya Kuala Lumpur. Sejumlah 86 respons bolehguna telah diterima dan diana lis is. Hasil kajian ini menunjukkan bahawa terdapat lima jenis sistem maklumat strategik yang diamalkan oleh firma di Malaysia: sistem maklumat perakaunan, sistem maklumat kewangan, sistem maklumat pemasaran, sistem maklumat pengurusan dan sistem maklumat umum. Strategi perniagaan yang digunakan oleh firma adalah strategi tumpuan, strategi kepimpinan kos dan strategi pembezaan. Bukti empiris mengesan perhubungan antara sistem maklumat strategik dengan strategi perniagaan. Perbezaan yang signifikan juga dikesan bagi setiap jenis strategi perniagaan dengan sistem maklumat strategik firma. Implikasi kajian juga dibincangkan. 

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