Web Site Implementation and Usability among Selected Malaysian Financial Firms

Khairul Akmaliah Adham, Maisarah Ahmad

Abstract


Successful implementation of outwardly targeted corporate business web sites depends on their acceptance by customers. Prior research determined that such acceptance is influenced by a number of variables, including the presence of certain content and design features. However, it was not known whether Malaysian firms in the financial sector incorporated these features into their web sites. This study selected a sample of 65 companies classified  under the financial sector in the Kuala Lumpur Stock Exchange (KLSE) main board listings. First, the researchers ascertained whether these firms did indeed have outwardly targeted corporate web sites that were operable. Second, the operable web sites were evaluated according to the Usability Assessment Guide, which was developed based on recognized, research- based standards. Results showed that 35 out of 65 of the firms (54%) had operable web sites, higher than that recorded in the UK, but lower than that found in the US, in similar studies. Rating of the firms' web sites revealed that the overall top scorer was MIDF (78%), followed by Bank Islam and RHB Bank, tied at 75%. Frequency counts of each usability variable revealed, among other things, that 100% of the firms had incorporated eight of the 28 Design variables and two of the 25 Content variables in their web sites. The Usability Assessment Guide can be used by firms in examining the usability of their own web sites, as well as the web sites of their competitors. Web sites that show high usability ratings can serve as benchmarks for others, and those with low ratings can be improved by upgrading them to the usability standards developed.

ABSTRAK

Kejayaan pelaksanaan laman web bergantung kepada penerimaan oleh pengguna. Penerimaan pengguna bergantung kepada pelbagai jenis faktor termasuk penyediaan kandungan dan penggunaan reka bentuk yang bersesuaian. Namun demikian, sama ada firma-firma dalam sektor kewangan di Malaysia mengiktiraf faktor-faktor tersebut dalam laman web mereka masih belum diselidiki. Sebanyak 65 syarikat kewangan yang berdaftar di dalam senarai papan utama Bursa Saham Kuala Lumpur (BSKL) telah dijadikan sampel kajian. Pertama, kajian ini mengenalpasti sama ada firma- firma tersebut mempunyai Laman web. Kedua, laman-laman web syarikat dianalisa menggunakan panduan penilaian keboleh-gunaan yang dibangunkan berasaskan kajian lepas. Kajian mendapati 35 dari 65 syarikat (54%) mempunyai laman web, peratusan yang lebili tinggi daripada yang pernah direkodkan di UK, tetapi rendah jika dibandingkan dengan dapatan kajian yang dilakukan di Amerika Syarikat. Penarapan laman web firma-firma yang dikaji telah mengenalpasti juara keseluruhan keboleh-gunaan ialab MIDF (78%), diikuti oleh Bank Islam dan RHB Bank, seri pada perkiraan 75%. Pengiraan kekerapan setiap variabel keboleh-gunaan mendapati Lapan daripada 28 variabel rekabentuk dan dua daripada 25 variabel kandungan mencapai penarapan 100% untuk piawaian keboleh-gunaan. Panduan Penilaian Keboleh-gunaan ini boleh digunakan oleh firma untuk menilai keboleh-gunaan laman web mereka, dan juga laman web pesaing. Laman web yang mencapai penarapan keboleh-gunaan yang tinggi boleh menjadi penanda aras untuk laman web yang lain. Selain daripada itu, laman web
ya
ng lemah dapat ditambahbaikkan tahap keboleh-gunaannya berlandaskan piawai keboleh-gunaan yang dibangunkan dalam kajian ini. 


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