In Search of Key Success Factors for E-Learning in Malaysia

Aliah Hanim M. Salleh, Sallehuddin Mohd Nor

Abstract


With emerging technologies such as the Internet and e-commerce, a rapidly changing market, chronic shortages of knowledge-workers and more demanding customers, the growing importance of e-learning makes it vital for program managers to know the ingredients of a successful e-learning program. The e-learning industry and hence, the literature on this subject are very much in the embryonic stage in Malaysia. This paper first draws insights from a macro-industry study involving expert interviews with /3 pioneers in the Malaysian e-learning industry. Three performance dimensions describing success at the institutional level that emerged were: managerial imperatives, operational excellence and market responsiveness. Then, it incorporates the findings of another study which took this analysis to the program level. The latter study interviewed another set of five experts at program development and management in e-learning. This was further examined by conducting a focus group discussion with a panel of eight lecturers from a leading e-learning university. Six dimensions of success attributes at the program level were found. These are namely, e-supportive committed management, e-reliable efficient system, e-quality learning content, e-knowledgeable instructors, e-independent resourceful learners and e- supporting external factors.

ABSTRAK

Dengan penjelmaan teknologi saperti Internet dan perdagangan-e, pasaran  yang pesat berubah, kekurangan yang meruncing dalam bilangan pekerja berilmu serta pelanggan yang semakin cerewet, pentingnya pembelajaran-e kian meningkat. lni menjadikannya lebih kritikal bagi pengurus program. untuk mengetahui apakah bahan ramuan sesebuah program pembelajaran-e yang berjaya. Industri pembelajaran-e dan juga percambahan karya dalam bidang ini di Malaysia masin di peringkat awal. Rencana ini mengambil ilham dari sebuah kajian di peringkat industri makro yang melibatkan temubual pakar dengan 13 orang perintis dalam industri pembelajaran-e di Malaysia. Tiga dimensi prestasi yang muncul yang menghuraikan kejayaan di peringkat institusi adalah : tindakan teras kepengurusan, kecemerlangan operasi dan sifat responsif terhadap pasaran. Rencana ini kemudian merangkumi penemuan suatu kajian lain. Kajian kedua ini menganalisis masalah ini di peringkat program pula. Suatu set responden lain terdiri dari lima orang pakar dalam pembangunan dan pengurusan program-program pendididikan-e ditemubual. lni diikuti dengan perbincangan kumpulan tumpuan dengan suatu panel Lapan orang pensyarah sebuah universiti yang mempelopori pendidikan-e di Malaysia. lni menghasilkan enam dimensi atribut kejayaan di peringkat program. Dimensi ini adalah: pengurusan-e yang komited dan menyokong. sistem-e yang cekap boleh dipercayai, kandungan pembelajaran-e yang berkualiti, pengajar-e yang berilmu, pelajar- e yang berdikari dan beriltizam, sertafaktor-faktor luaran-e yang menyokong.

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