Wanita Menuju ke Era Keusahawanan: Memahami .. Aktiviti Jaringan Usahanita

Abu Bakar Hamed, Aini Hayati Mohamed, Norsiah Mat

Abstract


Kajian ini bertujuan untuk memahami gelagat jaringan atau rangkaian bagi usahawan lelaki dan wanita di Utara Semenanjung Malaysia, di Kedah dan Perlis. Secara khususnya, kajian ini membandingkan jaringan peribadi bagi usahawan lelaki dan wanita di luar bandar dari aspek saiz, intensiti, densiti dan diversiti serta latar belakang usahawan yang terlibat. Berasaskan kepada sampel seramai 363 usahawan (227 lelaki dan 134 wan ita), hasil kajian menunjukkan perbezaan yang signifikan dari segi saiz, intensiti, dan diverszti jaringan. Terdapat sedikit perbezaan dari aspek latar belakang usahawan lelaki dan wan ita. Umumnya, usahawan wanita masilt baru dalam perniagaan.Bagaimanapun, kedua-dua usahawan lelaki dan wanita menggunakan sepenuhnya jaringan peribadi dan jaringan sosial untuk tujuan perniagaan mereka. Kajian ini menyimpulkan bahawa jaringan peribadi adalah penting bagi usahawan untuk membantu aktiviti perniagaan mereka.

ABSTRACT

The aim of the study is to understand the networking behavior of male and female entrepreneurs in the northern part of Peninsular Malaysia, specifi- cally in Kedah and Perlis. In particular, the study compares the personal networks of rural male and female entrepreneurs regarding networking size, intensity, density, and diversity as well as their background. Based on a sample of 361 entrepreneurs (227 males and 134 females), the results showed significant differences in their networking size, intensity, and diversity. There were few differences in background between male and female entrepreneurs. In general, the women were new in bus mess. However, both male and female entrepreneurs utilised their personal and social networks for their business purposes. Finally, the importance of entrepreneurs' personal network in supporting business activities is discussed. 


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