Job Searches via Social Networking Sites: Employed Job Seekers Intentions

Norazah Mohd Suki, T. Ramayah, Michelle Pei Ming Kow, Norbayah Mohd Suki

Abstract


The number of Social Networking Sites (SNS) users continues increasing globally. SNS is quickly becoming popular
tools for social communication and entertainment. It has now become a trend to share knowledge and the latest news
and also interact with each other as well. This paper aims to provide explanation on job searching among employed job
seekers through the SNS. 190 survey questionnaires were distributed to employed job seekers who have used online
social networking sites via the snowball sampling approach. Data was analysed using Structural Equation Modeling
(SEM) technique via the Analysis of Moment Structure (AMOS 16) computer program. SEM is a comprehensive approach
to testing hypotheses about relations among observed and latent variables. The proposed model fits the data well. The
results demonstrated that that perceived usefulness and perceived enjoyment are positively and significantly related to
the behavioural intention to use online SNS as a job search tool, whereas perceived ease of use is not positively and
significantly related. The developers of online SNS need to provide additional useful functionalities or tools in the
online social networking sites to help users of social networking site with their job searches.

ABSTRAK
Bilangan pengguna Laman Jejaring Sosial (LJS) terus meningkat secara global. LJS semakin cepat menjadi alatan
yang popular untuk komunikasi sosial dan hiburan. Ianya kini menjadi satu kecenderungan untuk berkongsi
pengetahuan dan berita terbaru dan juga berinteraksi di antara satu sama lain juga. Kertas kajian ini bertujuan untuk
mengeksplorasi faktor meningkatkan niat carian kerja oleh pencari kerja yang telah mempunyai pekerjaan untuk
menggunakan laman jaringan sosial sebagai alat mencari pekerjaan. 190 borang kaji selidik telah diedarkan kepada
pencari kerja yang telah mempunyai pekerjaan dan telah menggunakan laman jejaring sosial melalui pendekatan
snowball sampling. Data yang dikumpul dianalisis dengan menggunakan teknik Structural Equation Modeling (SEM)
melalui program komputer Analysis of Moment Structure (AMOS 16). Keputusan kajian menunjukkan bahawa manfaat
yang dirasakan dan kenikmatan yang dirasakan adalah positif dan signifikan serta berkaitan dengan perilaku niat
untuk menggunakan laman jaringan sosial sebagai alat mencari pekerjaan, sedangkan persepsi kemudahan
penggunaan adalah didapati tidak positif dan tidak signifikan. Kajian ini menunjukkan bahawa pemaju tapak rangkaian sosial perlu menyediakan kefungsian tambahan atau alat yang berguna di laman jaringan sosial untuk membantu pengguna laman jaringan sosial mencari pekerjaan mereka.


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