Orientasi Keusahawanan dan Prestasi Perniagaan: Pengaruh Penyederhana Gaya Kepimpinan Transformasi (Entrepreneurial Orientation and Business Performance: Moderating Effect of Transformational Leadership Style)

Shuhymee Ahmad, Abdullah Abdul Ghani

Abstract


ABSTRAK

Hasil kajian lepas menunjukkan terdapat hubungan yang tidak konsisten antara strategi orientasi keusahawanan dengan prestasi perniagaan.Sehubungan dengan itu, kajian empirikal ini cuba mencari jawapan tentang hubungan antara pembolehubah orientasi keusahawanan dengan prestasi perniagaan serta pengaruh pembolehubah penyederhana gaya kepimpinan transformasi dalam kalangan PKS di Malaysia. Sebanyak 143 buah firma PKS di Malaysia telah dijadikan sampel dalam kajian ini yang dipilih secara rawak mudah. Analisis kolerasi, regresi berganda dan regresi berhierarki telah digunakan untuk menjawab semua hipotesis kajian. Keputusan kajian menunjukkan ketiga-tiga pembolehubah tidak bersandar iaitu inovasi, proaktif dan pengambilan risiko mempunyai hubungan yang signifikan positif dengan prestasi perniagaan. Hasil kajian juga turut mendapati pembolehubah penyederhana gaya kepimpinan transformasi mempengaruhi hubungan antara inovasi dan pengambilan risiko dengan prestasi perniagaan. Dapatan dari kajian ini diharap dapat dimanfaatkan oleh pihak kerajaan, usahawan, pengkaji lain, dan pihak-pihak yang berkepentingan dalam bidang kepimpinan keusahawanan.

Kata kunci: Orientasi keusahawanan; gaya kepimpinan transformasi; prestasi perniagaan

ABSTRACT

Previous studies show that there is inconsistent relationship between entrepreneurial orientation and business performance. Thus, this empirical study attempts to examine the relationship between entrepreneurial orientation variables and business performance and the influence of transformational leadership style as a moderating variable among SMEs in Malaysia. By using simple random sampling technique, a total of 143 SMEs in Malaysia are used as samples in this study. Correlation analysis, multiple regression and hierarchical regression are used to test the hypothesis. Results of the analysis show that the three independent variables, i.e., innovation, proactive and risk taking have positive significant relationships with business performance. The study also finds that transformational leadership style variable moderates the relationship between innovation and risk taking and business performance. It is hoped that the findings from this study can be utilized by the government, entrepreneurs, researchers and interested parties in the field of entrepreneurial leadership.

Keywords: Entrepreneurial orientation; transformational leadership style; business performance

 


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