Social Entrepreneurship as Transformative Service for Societal Well-Being

Nur Sa’adah Muhamad, Khairul Akmaliah Adham

Abstract


ABSTRACT

Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-being has been identified as one of the emerging areas of priorities service research. Despite the potential, such research has been under researched. This article thus aims to contribute to the knowledge by conceptualizing social entrepreneurship as a model of transformative service through the integrated theoretical lenses of innovation, entrepreneurship and service research. This conceptual paper maps social entrepreneurship and social innovation in a continuum of transformative service according to the types of change and the values they bring to the organizations and/or to the society. This conceptualization enhances understanding of the social entrepreneurship and innovation constructs in relation to transformative service concept.

Keywords: Social entrepreneurship; social enterprise; transformative service; social innovation; service innovation

ABSTRAK

Keusahawanan sosial telah menjadi satu subjek yang menarik minat ahli akademik lebih daripada dua dekad. Bagaimanapun, ia masih dianggap sebagai satu bidang baru dalam penyelidikan ilmiah. Beberapa sarjana menganggap hal ini disebabkan kurangnya kesepakatan dalam kalangan ahli akademik berkenaan dengan konsep keusahawanan sosial. Dalam masa yang sama, isu berkenaaan perkhidmatan transformatif untuk kesejahteraan telah dikenalpasti sebagai satu bidang keutamaan dalam penyelidikan. Walaupun begitu, penyelidikan dalam bidang ini masih lagi kurang. Artikel ini bertujuan untuk menyumbang kepada pengetahuan dengan mencadangkan konsep keusahawanan sosial sebagai satu model perkhidmatan transformatif, melalui perspektif bersepadu teoretis inovasi, keusahawanan dan penyelidikan perkhidmatan. Kertas konsepsual ini memetakan keusahawanan sosial dan inovasi sosial pada satu kontinum perkhidmatan transformatif menurut jenis perubahan dan nilai-nilai yang diketengahkan oleh organisasi dan/atau masyarakat. Konseptualisasi ini diharap dapat menambah pemahaman berkenaan keusahawanan sosial dan inovasi dalam hubungannya dengan konsep perkhidmatan transformatif.

Kata kunci: Keusahawanan social; perniagaan social; perkhidmatan transformatif; inovasi sosial; inovasi perkhidmatan


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