Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

Azhar Ahmad, Mamunur Rashid, Nor Asiah Omar, Syed Shah Alam

Abstract


ABSTRACT

This study investigates the perception towards renewable energy use in Malaysia. A survey of in the Klang-valley area yield responses from 200 respondents. Then, the data were analysed using exploratory factor analysis and multiple regression analysis. Five factors emerge from the factor analysis namely relative advantage, perceived behavioural control, ease of use, awareness, and benefit-cost trade-off. Multiple regression analysis is conducted to examine the explanatory power of these five factors in predicting the intention to use renewable energy. Results of the analysis show that 1) relative advantage and perceived behavioural controls positively mediate attitude towards renewable energy and 2) attitude positively mediates intention to use renewable energy. However, ease of use, benefit-cost trade-off and awareness positively but directly influence intention to use renewable energy. In conclusion, this study contributes to the literatures on social barriers to renewable energy in emerging nations and on theory of planned behaviour.

Keywords: Renewable energy; alternative energy; attitude; theory of planned behaviour.

ABSTRAK

Kajian ini menyiasat persepsi responden terhadap penggunaan tenaga terbaharuan di Malaysia. Satu kajiselidik yang dijalankan di Lembah Kelang telah memperoleh maklum balas daripada 200 responden. Data seterusnya dianalisis menggunakan kaedah tinjauan analisis faktor dan analisis regresi pelbagai. Lima faktor muncul daripada analisis faktor iaitu kelebihan relatif, kawalan perilaku tanggapan, penggunaan mudah, kesedaran, dan tukaran manfaat-kos. Analisis regresi pelbagai dilakukan untuk menilai kuasa tinjauan terhadap kelima-lima faktor di samping meramal niat penggunaan tenaga terbaharuan. Analisis menunjukkan 1) kelebihan relatif dan kawalan perilaku tanggapan berfungsi sebagai pengantara yang secara positif mempengaruhi kesan sikap terhadap tenaga terbaharuan, manakala 2) sikap berfungsi sebagai pengantara yang secara positif mempengrauhi niat untuk mengguna tenaga terbaharuan. Sementara itu, penggunaan mudah, kesedaran dan tukaran manfaat-kos secara positif dan langsung mempengaruhi niat menggunakan tenaga terbaharuan. Kesimpulannya, kajian ini menyumbang kepada literatur mengenai halangan sosial terhadap tenaga terbaharuan dalam kalangan negara-negara baru muncul dan kepada teori kelakuan terancang.

Kata kunci: Tenaga terbaharuan; tenaga alternative; sikap; teori kelakuan terancang


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


DISCLAIMER

The editors and publisher of Jurnal Pengurusan have made every possible effort to verify the accuracy of all information contained in this publication. Any opinions, discussions, views and recommendations expressed in the article are solely those of the authors and are not of Jurnal Pengurusan, its editors or its publisher. Jurnal Pengurusan, its editors and its publisher will not be liable for any direct, indirect, consequential, special, exemplary, or other damages arising therefrom.