Perception of Homestay Operators towards Homestay Development in Malaysia

Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris

Abstract


ABSTRACT

This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t=2.78, p<0.00) and (0.86, t=6.34, p<0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t= 4.45 p<0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development.

Keywords: Homestay; tourism industry; government; Malaysia

ABSTRAK

Kajian ini bertujuan meninjau persepsi pengusaha terhadap impak yang diperoleh melalui penglibatan pembangunan inapdesa. Impak yang ditinjau meliputi impak ekonomi, sosial, budaya dan alam sekitar. Pendekatan kajian ini adalah melalui tinjauan bersemuka. Seramai 333 responden terdiri daripada pengusaha inapdesa di Semenanjung Malaysia terlibat dalam kajian ini. Analisis Model Persamaan Berstruktur (SEM) menggunakan perisian AMOS dan analisis statistik mudah dengan bantuan perisian Statistical Package for the Social Science (SPSS) telah digunakan. Dapatan kajian menunjukkan bahawa aspek ekonomi dan budaya adalah secara signifikan menyumbang kepada impak yang diperoleh pengusaha dengan membangunnya inapdesa di Malaysia iaitu (0.29, t= 2.78, p<0.00) dan (0.86, t=6.34, p<0.00). Secara keseluruhan menunjukkan bahawa impak keseluruhan mempunyai hubungan positif dan mempengaruhi pembangunan pelancongan inapdesa (0.30, t= 4.45 p<0.00). Bagi tujuan untuk meningkatkan lagi permintaan pelancongan inapdesa, perlu adanya jalinan kerjasama yang kukuh antara pengusaha, kerajaan dan agensi pemasar untuk melestarikan pembangunan inapdesa di Malaysia.

Kata kunci: Inapdesa; industri pelancongan; kerajaan; Malaysia


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


DISCLAIMER

The editors and publisher of Jurnal Pengurusan have made every possible effort to verify the accuracy of all information contained in this publication. Any opinions, discussions, views and recommendations expressed in the article are solely those of the authors and are not of Jurnal Pengurusan, its editors or its publisher. Jurnal Pengurusan, its editors and its publisher will not be liable for any direct, indirect, consequential, special, exemplary, or other damages arising therefrom.