Author Details

Nik Yacob, Nik Rahimah

  • Vol 10 (1991) - RESEARCH ARTICLES
    Gender-and Ethnic-Subcultural Influences on Product Symbolism
    Abstract  PDF
  • Vol 13 (1994) - RESEARCH ARTICLES
    An Empirical Investigation of Product Symbolism from an Ethnic Subcultural Perspective
    Abstract  PDF
  • Vol 11 (1992) - RESEARCH ARTICLES
    Reliability Assessment for Cross-cultural Measurement Comparability
    Abstract  PDF
  • Vol 3 (1984) - RESEARCH ARTICLES
    Pemilihan Responden bagi Mengukur Struktur Peranan Keluarga dalam Keputusan Membeli
    Abstract  PDF