Author Details

Hashim, Sharizal, Faculty of Economics and Business Universiti Malaysia Sarawak Kota Samarahan, 94300 Sarawak, Malaysia

  • Vol 36 (2012) - RESEARCH ARTICLES
    Exploring the Mediating Effect of Brand Relationship Quality in the Service Brand Equity and Brand Resonance Linkage (Meninjau Kesan Kualiti Hubungan Jenama sebagai Pengantara dalam Kaitan antara Ekuiti Jenama Perkhidmatan dengan Kecenderungan Jenama)
    Abstract  PDF