A RAHMAN, NUR ATIKAH BINTI, School of Communication Universiti Sains Malaysia Minden, 11800 Penang, Malaysia, Malaysia

• Vol 17, No 1 (2025): DECEMBER 2025 - Articles
  CONCEPTUAL PAPER ON EXAMINING PERCEIVED CREDIBILITY OF MALAYSIAN AI INFLUENCERS TOWARDS CONSUMERS' ATTITUDE AND PURCHASE INTENTION
  Abstract  PDF