Halal Tourism: Legal Factor Attracting Tourist To Malaysia

Nur Syairah Jalilah Johan, Wan Farahiyah Izni W Abd Rahman, Siti Farahiyah Ab Rahim

Abstract


The demand for halal tourism has increased greatly in the past few years, and it is currently acknowledged as one of the latest and rapidly expanding sectors in the worldwide tourism industry. Muslim tourist may face difficulties when visiting non-Muslim countries as they have limited access to halal services, which can make their trips less convenient. Malaysia is one of the countries where halal tourism is particularly significant. The main objective of this research is to examine the impact of legal factors on tourists' motivations to visit Malaysia as a halal destination. By utilizing a qualitative method, this paper uses doctrinal research to offer a legal analysis of topics related to halal tourism, such as halal certification, halal food, and accommodations. Results from the research show that legal aspects, such as obtaining halal certification for both food and accommodation, have a notable impact on the satisfaction of tourists when deciding on a destination. The main importance of this research showed that many Muslim tourist can enjoy halal amenities when seeking halal tourism options in popular Muslim locations they can easily visit. The findings of this study gave us a better understanding of why Muslim tourist choose Malaysia as their tourism destination.


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References


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