EXPLORING RELIGION BASED PERSUASIVE FACTORS TO RATIONALISE VIOLENCE AMONG MUSLIM YOUTH IN MALAYSIA

Abstract

ABSTRACT

The current study presents a qualitative experimental design that combines the elements of an experiment with qualitative design to investigate the persuasive factors that rationalize violence among youth in Malaysia. Data was collected using semi-structured interviews from twenty-four participants who were exposed to an intervention of videos and PowerPoint slides to elicit their responses on a situation.  This study provides a way to understand factors that could lead selected youths to rationalize extremism in a society. The findings provide insight into the role of persuasive messaging in recruiting youth towards extremist behaviours. 

Keywords: extremism; communication; youth; persuasion