This study examines the evolution and implementation of transmedia journalism within the Indonesian news media landscape, focusing specifically on Metro TV, Indonesia’s first news television station. As journalism globally adapts to rapid technological advancements and shifting audience behaviors, transmedia storytelling has emerged as a critical strategy for integrating multiple digital platforms to create cohesive, immersive news narratives. Metro TV’s adoption of a transmedia news model reflects broader trends in media convergence and audience engagement, leveraging social media alongside traditional broadcast to enhance reach and interactivity. Despite its potential, the transition to transmedia journalism presents challenges including technological constraints, audience fragmentation, and the need for coordinated cross-platform content production. Through qualitative methods, including semi- structured interviews with key personnel in Metro TV’s news production and social media divisions,  this research  explores the  newsroom’s strategies,  workflows,  and  the  practical realities of implementing transmedia practices. The findings highlight the dynamic interplay between traditional journalistic values and innovative digital storytelling techniques, underscoring the importance of adaptability and digital skill acquisition among journalists. This study contributes to the understanding of how legacy media organizations in emerging markets navigate the complexities of digital transformation, offering insights into the opportunities and obstacles inherent in transmedia journalism’s evolution.

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