Transformation of Organisational Management in the Malaysia Framework of MADANI: An Analysis of Digital Communication Strategies and New Work Culture

Abstract

This study aims to analyse organisational management transformation within the framework of Malaysia MADANI by focusing on digital communication strategies and new work culture in Malaysia corporate sector. Malaysia MADANI emphasises values such as well-being, sustainability, inclusivity, and innovation that are relevant in the changing work landscape due to digitalisation and hybrid work practices. This study used a qualitative approach through the Focus Group Discussion (FGD) method involving organisational managers, professional workers, and organisational communication experts. FGD participants are purposively selected from a variety of industries, including services, technology, and the public sector, to gain a comprehensive perspective on organisational management change. The FGD discussion focused on (1) how organisations integrate the principles of Malaysia MADANI in their digital communication strategies, (2) how new work cultures (e.g. flexible working and digitalisation) affect the relationship between employees and management, and (3) the challenges faced in maintaining the values of MADANI in the era of digital transformation.  The findings of the study show that organisations that successfully integrate the values of MADANI in their digital communications tend to have a more inclusive, responsive, and innovative work culture. In addition, the effective use of digital communication platforms is seen to increase employee engagement, strengthen the relationship between employees and management, and promote more transparent governance. This study is expected to contribute to a strategic understanding of how the values of MADANI can strengthen organisational communication in the face of the changing work landscape in Malaysia.

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