Political Buzzers’ Role on Social Media During The 2019 Indonesian Presidential Election
Abstract
The 2019 presidential election involved political buzzers as one of the keys to the campaign on social media for both parties. The existence of the buzzers itself has a positive and negative impact on Indonesian society. Currently, the term “buzzers” have changed from a marketing function to a word that has a negative connotation because it is often identified with hoax news. This research uses qualitative methods, using literature studies from various documents, news, journals and previous research that are relevant to the role of buzzers in the spread of fake news on social media in the 2019 Presidential Election. After conducting searches and obtaining material that is relevant to the topic of analysis, this article analysed material and news developing in society regarding the role of buzzers in spreading hoaxes in the 2019 Presidential Election. The aim of the hoax campaign is to change the stigma from bad to good to increase electability and popularity, but it can also be the opposite, from good to bad. The 2019 presidential election noted that both parties were using them and at the same time were under attack from buzzers. One of the strategies used by buzzers during the 2019 Presidential Election is to normalise lies where both parties slander each other. The existence of a hoax campaign makes news about the Presidential Election confusing and needs to be checked carefully to ensure the facts of the news.
Keywords: Election, Buzzer, social media, presidential election, fake news.
References
Barker, A. (2019, March 30). Indonesia's election sees internet trolls try to bring down President Joko Widodo. ABC News. https://www.abc.net.au/news/2019-03-30/internet-trolls-are-trying-to-bring-down-indonesias-president/10892784
BBC News Indonesia. (2019, March 27). Pilpres 2019 dan peran buzzer: Strategi Joko Widodo dan Prabowo di dunia maya. https://www.bbc.com/indonesia/indonesia-47708114
Berger, P. L., & Luckmann, T. (1990). Tafsir sosial atas kenyataan. Jakarta: LP3ES.
CNN Indonesia. (2018, Aug 15). Bot polling Twitter dinilai untuk menangkan perang psikologis. https://www.cnnindonesia.com/teknologi/20180815113502-185-322418/bot-polling-twitter-dinilai-untuk-menangkan-perang-psikologis?
Fauzia, M., & Rastika, I. (2022, June 6). Survey litbang Kompas: publik nilai buzzer provokatif harus ditindak tegas. Kompas. https://nasional.kompas.com/read/2022/06/06/09421461/survei-litbang-kompas-publik-nilai-buzzer-provokatif-harus-ditindak-tegas
Felicia, F., & Loisa, R. (2019). Peran buzzer politik dalam aktivitas kampanye di media sosial Twitter. Koneksi, 2(2), 352–359. https://doi.org/10.24912/kn.v2i2.3906
Handini, V. A., & Dunan, A. (2021). Buzzer as the driving force for buzz marketing on Twitter in the 2019 Indonesian Presidential Election. International Journal Of Science, Technology & Management, 2(2), 479-491. https://doi.org/10.46729/ijstm.v2i2.172
Hui, J. Y. (2020). Social media and the 2019 Indonesian Elections: Hoaks takes the centre stage. In Cook, M., & Singh, D. (Eds.), Southeast Asian affairs 2020 (pp. 155–172). ISEAS Publishing.
Idris, I. K. (2018). Government social media in Indonesia: Just another information dissemination tool. Jurnal Komunikasi: Malaysian Journal of Communication, 34(4), 337-356. https://doi.org/10.17576/JKMJC-2018-3404-20
Ihsanuddin, & Bohang, F. K. (2017, February 22). “Buzzer” politik diusulkan jadi profesi terlarang di Indonesia. Kompas. https://tekno.kompas.com/read/2017/02/22/15170807/.buzzer.politik.diusulkan.jadi.profesi.terlarang.di.indonesia
Juditha, C. (2019). Buzzer di media sosial pada Pilkada dan Pemilu Indonesia buzzer in social media in local elections and Indonesian elections. Kominfo.
Kemp, S. (2020, February 18). Digital 2020 - Indonesia. We Are Social; Hootsuite. https://datareportal.com/reports/digital-2020-indonesia
Khalid, R., See, E., Rajasegaran, P. P., Rahman, S. A., & Hamzah, A. G. (2023). To vote or not to vote: The rights and liberties of voters in the electoral system. Geopolitics Quarterly, 19(Special Issue), 1-21.
Koirudin. (2004). Kilas balik pemilihan presiden 2004. Yogyakarta: Pustaka Pelajar.
Kompas. (2019, Sept 18). Pakar: Tanpa perlawanan, buzzer sukses bikin publik ragukan KPK. https://nasional.kompas.com/read/2019/09/18/19021681/pakar-tanpa-perlawanan-buzzer-sukses-bikin-publik-ragukan-kpk
Lamb, K. (2018, July 23). 'I felt disgusted': Inside Indonesia's fake Twitter account factories. The Guardian. https://www.theguardian.com/world/2018/jul/23/indonesias-fake-twitter-account-factories-jakarta-politic
Lasswell, H. D. (1927). The theory of political propaganda. American Political Science Review, 21, 627–631. https://doi.org/10.2307/1945515
Safitri, B. E., Yuanshandika, M. F., & Damayanti, R. (2020). Peranan Buzzer politik membentuk opini masyarakat melalui Tagar #Pemilu2019 di media social.
Sahid, A. A., & Shahruddin, M. S. (2018). Political rights of the citizen in the 2014 Election and the democracy index in West Java: The importance to strengthen the accessibilities. Politik Indonesia: Indonesian Political Science Review, 3(2), 173-195. https://doi.org/10.15294/ipsr.v3i2.13697
Salman, A., Yusoff, M. A., Salleh, M. A. M., & Abdullah, M. Y. H. (2018). Jurnal Komunikasi: Malaysian Journal of Communication, 34(2), 152-165. https://doi.org/gnm37z
Sastramidjaja, Y., & Wijajanto. (2022). Cyber troops, online manipulation of public opinion and co-optation of Indonesia’s cybersphere. Singapore: ISEAS-Yusof Ishak Institute.
Siswanto. (2020). BuzzerRp dan sejarah propaganda ala Rusia Jelang Pilpres 2019. Suara.com.
https://www.suara.com/news/2020/09/06/080744/buzzerrp-dan-sejarah-propaganda-ala-rusia-jelang-pilpres-2019?page=all
Sulaiman, S. A., & Rosyidin, I. (2018). Komunikasi politik JASMEV: Studi terhadap kampanye politik JASMEV 2017 sebagai buzzer di era demokrasi digital pada Pilgub DKI Jakarta 2017. Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik UIN Syarif Hidayatullah.
Widyatama, R., & Mahbob, M. H. (2024). The potential hazards of fake accounts and buzzer behaviour on deliberative democracy. Jurnal Komunikasi: Malaysian Journal of Communication, 40(1), 324-341. https://doi.org/10.17576/JKMJC-2024-4001-18
Refbacks
- There are currently no refbacks.
e-ISSN: 2289-1528