"Reluctant to live, unwilling to die": The Adaptation of Traditional Media to Changes in News Consumption
Abstract
The development of digital technology has changed the news consumption patterns of the Indonesian public, prompting traditional media to adapt to maintain relevance and competitiveness. This research aims to identify the adaptation strategies of traditional media in Indonesia in responding to these changes, focusing on business models, content innovation, and efforts to build public trust. This research uses a qualitative approach through case studies of 12 traditional media organizations (newspapers, radio, television). Data were collected through in-depth interviews with 12 key informants, document analysis, and observation. Thematic analysis was conducted to identify patterns of adaptation, challenges, and their impacts. The research results show three main strategies. First, diversifying the business model through digital subscriptions and partnerships with technology platforms, although hindered by infrastructure limitations and costs. Second, content production innovation with multimedia formats (video, podcast) and distribution through social media, although it requires increased human resource capabilities. Third, efforts to increase public trust through investigative journalism, fact-checking programs, and content transparency. The main challenges include political pressure, dependence on third-party platforms, and disparities in digital literacy. These findings underscore the importance of the local context in media adaptation, where organizational resilience and continuous learning are key to success. The research recommends strengthening strategic partnerships, investing in journalist training, and utilizing technology to enhance accountability. Its theoretical implications enrich the literature on media adaptation in developing countries, highlighting the complex interactions between technical, social, and political factors.
Keywords: Traditional media, media adaptation, media ecosystem, news consumption, Indonesia.
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