Pengaruh Media Sosial terhadap Perubahan Tingkah Laku Kecelaruan Pemakanan dan Imej Badan Sebelum dan Sewaktu Penularan Wabak Covid-19 Terhadap Pelajar Wanita Pengajian Tinggi di Selangor

Abstract

Media sosial adalah salah satu medium komunikasi yang paling penting dalam kehidupan seseorang. Apabila berlakunya penularan wabak Covid-19, kebergantungan kepada media sosial menjadi tinggi terutamanya bagi menjalani kehidupan seharian. Pengenalan kepada kawalan pergerakan dan perintah berkurung menjadikan media sosial sebagai medium perhubungan utama antara seorang individu dengan individu yang lain. Oleh yang demikian, kajian ini dijalankan bagi melihat perkaitan antara media sosial dengan ketidakpuasan imej badan dan perubahan tingkah laku kecelaruan pemakanan sebelum dan sewaktu penularan wabak Covid-19 terutamanya dalam kalangan pelajar wanita institusi pengajian tinggi di Selangor. Kajian dijalankan melibatkan 172 orang responden wanita yang berumur 19 hingga 24 tahun dan sedang belajar di Institusi Pengajian Tinggi Malaysia di Selangor. Metod kajian yang digunakan adalah menggunakan jenis persampelan bukan kebarangkalian dengan menggunakan kaedah persampelan mudah dan kaedah bola salji bagi mengedarkan soal selidik secara atas talian. Hasil kajian mendapati bahawa hampir tiada hubungan yang signifikan bagi media sosial dan ketidakpuasan imej badan dengan media sosial dan perubahan tingkah laku kecelaruan pemakanan. Perbandingan data primier dan data sekunder juga mempunyai sedikit perbezaan dapat kajian iaitu hampir tiada hubungan signifikan bagi data primier dan hubungan signifikan yang lemah bagi data sekunder. Dapatan kajian ini diharap dapat membantu memberi kesedaran dan membuka mata masyarakat tentang pengaruh media sosial terhadap ketidakpuasan imej badan dan perubahan gaya pemakanan jika ia tidak dibendung.

Kata kunci: Media Sosial, Tingkah Laku Kecelaruan Pemakanan, Imej Badan, Covid-19

Abstract: Social media is one of the most important things in one’s life. Outbreak of the Covid- 19 pandemic makes reliance on social media become high especially for daily living. The introduction to movement control and lockdown makes social media a main medium of communication between one individual and another. Therefore, this study was conducted to see the relationship between social media, body dissatisfaction and disordered eating before and during Covid-19 outbreak, especially among female students of higher learning institutions in Selangor. The study was conducted involving 172 female respondents aged 19 to 24 years old and currently studying at Malaysian Institutions of Higher Learning in Selangor. The research method used was a non - probability sample and snowball method to distribute the online questionnaire. Results showed there was almost no significant relationship for social media and body dissatisfaction, social media and disordered. The comparison of primary data and secondary data also recorded slight differences with almost no significant relationship for primary data and a weak significant relationship for secondary data. The findings of this study are hoped to help raise awareness and open the eyes of the public about the influence of social media on body dissatisfaction and disordered if it is not curbed.

Keywords: Social Media, Disordered Eating, Body Dissatisfaction, Covid-19

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