Abstrak: Kajian ekonomi politik media terhadap stesen televisyen swasta tertumpu kepada bagaimana struktur pemilikan, model perniagaan, pengaruh politik dan regulasi mempengaruhi operasi, kandungan serta peranan sosial media tersebut. Objektif kajian menganalisis ekonomi politik media terhadap lima stesen televisyen swasta di Indonesia iaitu METRO TV, RCTI, SCTV, TRANS7 dan TVONE. Kajian turut melihat tiga aspek komodifikasi, iaitu komodifikasi kandungan, komodifikasi pekerja dan komodifikasi khalayak. Objektif kajian ini adalah untuk mengenal pasti komodifikasi (kandungan, pekerja, dan khalayak) terhadap stesen televisyen swasta di Indonesia pada era pasca orde baru. Kajian ini menggunakan pendekatan kualitatif, di mana reka bentuk kajian dengan kaedah analisis kandungan bagi meneroka bagaimana cara kelima stesen televisyen tersebut mempersembahkan kandungan berita secara menarik kepada orang ramai, pengiklan dan khalayak. Seramai 24 orang informan telah dipilih untuk temubual mendalam. Iaitu 22 orang informan terdiri daripada kelompok pekerja stesen televisyen swasta di Indonesia iaitu METRO TV, RCTI, SCTV, TRANS7 dan TVONE dan 2 orang informan adalah daripada Suruhanjaya Penyiaran Indonesia (KPI). Hasil kajian menunjukkan terdapat keseragaman dalam komodifikasi kandungan berita dipelbagai platform media. Berita disiarkan untuk menghasilkan iklan dan keuntungan, manakala kuasa masyarakat turut mempengaruhi berita yang disiarkan. Televisyen swasta memiliki potensi besar untuk menjadi agen perubahan sosial yang positif sehingga munculnya komodifikasi sosial, tetapi cabaran seperti kepentingan korporat dan politik sering kali menghambat fungsi tersebut. Kuasa masyarakat yang dinamik memberi maklum balas berita (like, share dan komen) menjadi asas dalam penerbitan berita di stesen televisyen swasta Indonesia.

Abstract: The political economy study of media on private television stations focuses on how ownership structure, business models, political influence, and regulations affect the operations, content, and social roles of these media outlets. This study of the political economy of media concerning five private television stations in Indonesia, namely METRO TV, RCTI, SCTV, TRANS7, and TVONE, from three aspects of commodification, namely the commodification of content, the commodification of workers, and the commodification of the audience. The study aims to identify the commodification (content, workers, and audience) of private television stations in Indonesia. This study uses a qualitative approach, where the research design employs content analysis methods to explore how these five television stations engagingly present news content to the public, advertisers, and audiences. 24 informants were selected for in-depth interviews. Each group comprises 22 employees from private television stations in Indonesia and 2 people from KPI. The study results show that there is uniformity in the commodification of news content across various media platforms.News is produced to generate advertisements and profit, while societal power also influences the broadcast news. Private television stations have great potential to become agents of social change, meaning social commodification is present. The dynamic power of the community to provide news feedback (like, share and comment) is the basis for publishing news on Indonesian private television stations.

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